SELECT 
  SQL_CALC_FOUND_ROWS (
    CASE WHEN products.parent_product_id <> 0 THEN products.parent_product_id ELSE products.product_id END
  ) AS product_id, 
  descr1.product as product, 
  companies.company as company_name, 
  GROUP_CONCAT(
    products.product_id 
    ORDER BY 
      products.parent_product_id ASC, 
      products.product_id ASC
  ) AS product_ids, 
  GROUP_CONCAT(
    products.product_type 
    ORDER BY 
      products.parent_product_id ASC, 
      products.product_id ASC
  ) AS product_types, 
  GROUP_CONCAT(
    products.parent_product_id 
    ORDER BY 
      products.parent_product_id ASC, 
      products.product_id ASC
  ) AS parent_product_ids, 
  products.product_type, 
  products.parent_product_id, 
  products.master_product_offers_count, 
  products.master_product_id, 
  products.company_id 
FROM 
  tmall_products as products 
  LEFT JOIN tmall_product_descriptions as descr1 ON descr1.product_id = products.product_id 
  AND descr1.lang_code = 'en' 
  LEFT JOIN tmall_product_prices as prices ON prices.product_id = products.product_id 
  AND prices.lower_limit = 1 
  LEFT JOIN tmall_companies AS companies ON companies.company_id = products.company_id 
  INNER JOIN tmall_products_categories as products_categories ON products_categories.product_id = products.product_id 
  INNER JOIN tmall_categories ON tmall_categories.category_id = products_categories.category_id 
  AND (
    tmall_categories.usergroup_ids = '' 
    OR FIND_IN_SET(
      0, tmall_categories.usergroup_ids
    ) 
    OR FIND_IN_SET(
      1, tmall_categories.usergroup_ids
    )
  ) 
  AND tmall_categories.status IN ('A', 'H') 
  AND tmall_categories.storefront_id IN (0, 1) 
  LEFT JOIN tmall_master_products_storefront_offers_count AS master_products_storefront_offers_count ON master_products_storefront_offers_count.product_id = products.product_id 
  AND master_products_storefront_offers_count.storefront_id = 1 
WHERE 
  1 
  AND tmall_categories.category_id IN (
    166, 174, 175, 176, 177, 178, 179, 180, 
    181, 182, 199, 185, 186, 187, 188, 189, 
    190, 191, 194, 193, 195, 196, 197, 198, 
    200, 202, 234, 235, 236, 237, 238, 240, 
    254, 255, 263
  ) 
  AND (
    companies.status IN ('A') 
    OR products.company_id = 0
  ) 
  AND (
    products.usergroup_ids = '' 
    OR FIND_IN_SET(0, products.usergroup_ids) 
    OR FIND_IN_SET(1, products.usergroup_ids)
  ) 
  AND products.status IN ('A') 
  AND prices.usergroup_id IN (0, 0, 1) 
  AND products.master_product_status IN ('A', 'H') 
  AND products.master_product_id = 0 
  AND (
    products.company_id > 0 
    OR (
      master_products_storefront_offers_count.count > 0
    )
  ) 
GROUP BY 
  product_id 
ORDER BY 
  product asc, 
  products.product_id ASC 
LIMIT 
  54, 18

Query time 0.01077

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost": 0.61071955,
    "filesort": {
      "sort_key": "descr1.product, products.product_id",
      "temporary_table": {
        "filesort": {
          "sort_key": "case when products.parent_product_id <> 0 then products.parent_product_id else products.product_id end",
          "temporary_table": {
            "nested_loop": [
              {
                "table": {
                  "table_name": "master_products_storefront_offers_count",
                  "access_type": "system",
                  "possible_keys": ["PRIMARY", "idx_storefront_id"],
                  "rows": 0,
                  "filtered": 0,
                  "const_row_not_found": true
                }
              },
              {
                "table": {
                  "table_name": "tmall_categories",
                  "access_type": "ALL",
                  "possible_keys": ["PRIMARY", "c_status", "p_category_id"],
                  "loops": 1,
                  "rows": 113,
                  "cost": 0.028190165,
                  "filtered": 30.97345161,
                  "attached_condition": "tmall_categories.category_id in (166,174,175,176,177,178,179,180,181,182,199,185,186,187,188,189,190,191,194,193,195,196,197,198,200,202,234,235,236,237,238,240,254,255,263) and (tmall_categories.usergroup_ids = '' or find_in_set(0,tmall_categories.usergroup_ids) or find_in_set(1,tmall_categories.usergroup_ids)) and tmall_categories.`status` in ('A','H') and tmall_categories.storefront_id in (0,1)"
                }
              },
              {
                "table": {
                  "table_name": "products_categories",
                  "access_type": "ref",
                  "possible_keys": ["PRIMARY", "pt"],
                  "key": "PRIMARY",
                  "key_length": "3",
                  "used_key_parts": ["category_id"],
                  "ref": ["tmall.tmall_categories.category_id"],
                  "loops": 35,
                  "rows": 2,
                  "cost": 0.03139587,
                  "filtered": 100,
                  "using_index": true
                }
              },
              {
                "table": {
                  "table_name": "products",
                  "access_type": "eq_ref",
                  "possible_keys": ["PRIMARY", "status", "idx_master_product_id"],
                  "key": "PRIMARY",
                  "key_length": "3",
                  "used_key_parts": ["product_id"],
                  "ref": ["tmall.products_categories.product_id"],
                  "loops": 95.2,
                  "rows": 1,
                  "cost": 0.164808075,
                  "filtered": 93.27916718,
                  "attached_condition": "products.master_product_id = 0 and (products.usergroup_ids = '' or find_in_set(0,products.usergroup_ids) or find_in_set(1,products.usergroup_ids)) and products.`status` = 'A' and products.master_product_status in ('A','H') and products.company_id > 0"
                }
              },
              {
                "table": {
                  "table_name": "descr1",
                  "access_type": "eq_ref",
                  "possible_keys": ["PRIMARY", "product_id"],
                  "key": "PRIMARY",
                  "key_length": "9",
                  "used_key_parts": ["product_id", "lang_code"],
                  "ref": ["tmall.products_categories.product_id", "const"],
                  "loops": 88.80176367,
                  "rows": 1,
                  "cost": 0.153950158,
                  "filtered": 100,
                  "attached_condition": "trigcond(descr1.lang_code = 'en')"
                }
              },
              {
                "table": {
                  "table_name": "companies",
                  "access_type": "eq_ref",
                  "possible_keys": ["PRIMARY"],
                  "key": "PRIMARY",
                  "key_length": "4",
                  "used_key_parts": ["company_id"],
                  "ref": ["tmall.products.company_id"],
                  "loops": 88.80176367,
                  "rows": 1,
                  "cost": 0.153745358,
                  "filtered": 100,
                  "attached_condition": "trigcond(companies.`status` = 'A' or products.company_id = 0)"
                }
              },
              {
                "table": {
                  "table_name": "prices",
                  "access_type": "ref",
                  "possible_keys": [
                    "usergroup",
                    "product_id",
                    "lower_limit",
                    "usergroup_id"
                  ],
                  "key": "usergroup",
                  "key_length": "3",
                  "used_key_parts": ["product_id"],
                  "ref": ["tmall.products_categories.product_id"],
                  "loops": 88.80176367,
                  "rows": 2,
                  "cost": 0.078629923,
                  "filtered": 93.5160141,
                  "attached_condition": "prices.lower_limit = 1 and prices.usergroup_id in (0,0,1)",
                  "using_index": true
                }
              }
            ]
          }
        }
      }
    }
  }
}

Result

product_id product company_name product_ids product_types parent_product_ids product_type parent_product_id master_product_offers_count master_product_id company_id
86 Nokia 700 CS-Cart 86 P 0 P 0 0 0 1
106 Nokia E5-00 CS-Cart 106 P 0 P 0 0 0 1
105 Nokia Lumia 800 CS-Cart 105 P 0 P 0 0 0 1
101 Nokia X3-02 CS-Cart 101 P 0 P 0 0 0 1
33 nüvi® 2455LT CS-Cart 33 P 0 P 0 0 0 1
32 nüvi® 3450 CS-Cart 32 P 0 P 0 0 0 1
163 NX200 20.3 Megapixel Compact System Camera CS-Cart 163,163 P,P 0,0 P 0 0 0 1
155 Porta Pro KTC On-Ear Headphone CS-Cart 155 P 0 P 0 0 0 1
55 PRS-D800 CS-Cart 55 P 0 P 0 0 0 1
69 Rhyme CS-Cart 69 P 0 P 0 0 0 1
184 Samsung 30mm NX Pancake Lens CS-Cart 184 P 0 P 0 0 0 1
183 Samsung 50-200mm NX Telephoto OIS Lens CS-Cart 183 P 0 P 0 0 0 1
133 Samsung Galaxy Player 4.0 CS-Cart 133,133 P,P 0,0 P 0 0 0 1
132 Samsung Galaxy Player 5.0 CS-Cart 132,132 P,P 0,0 P 0 0 0 1
125 Samsung Galaxy S II CS-Cart 125 P 0 P 0 0 0 1
120 Samsung Galaxy S II, Epic 4G Touch (Black) CS-Cart 120 P 0 P 0 0 0 1
146 Sansa Clip+ MP3 Player (Blue) - 4GB CS-Cart 146 P 0 P 0 0 0 1
147 Sansa Clip+ MP3 Player (Red) - 4GB CS-Cart 147 P 0 P 0 0 0 1